. >> which begs the question, you know, i've always followed gallup, and i've alleged loves gallup, but this is just sort of a branding thing. i see gallup putting the president's approval rating at a certain number, i might as well be getting it from my 4-year-old, jack. >> they have a real challenge in front of them to fix their brand. you know what's been a problem for gallup is that for 20 years, professional pollsters, and you've heard this, joe, have whispered to us, be careful at gallup. this or that, and they never seemed to be that off, but they had a pretty bad year. >> take us through these poll numbers, shall we, chuck? big takeaway. >> our big takeaway has to do with the fact that the blame is now sort of evenly divided between both sides. much different than the abc poll of a couple of days ago. what's your big takeaway from this poll? >> by the way, what's different is that we offered the both part of this. >> oh, okay. >> abc did not. >> there you go. >> how you word a question and what you offer, that stuff does matter. we believe in offering that because we think that